May 22, 2014

Trade Show Tool Kit

Going to a Trade Show? Be prepared to pack up, unpack, set up, take down, and pack up again. And, besides your trade show displays and company products for sale, don’t forget the other supplies you’ll need to have a successful trade show.


Here’s your handy-dandy Trade Show Toolkit Checklist:


  1. Packaging tape
  2. Shrink wrap
  3. Power strip and/or extension
  4. Small tools: allen wrench, phillips head screwdriver, flat head screwdriver
  5. Box cutter
  6. Hand steamer
  7. Vacuum or carpet sweeper
  8. Pens
  9. Highlighter
  10. Stapler
  11. Notepad
  12. Business cards
  13. Catalogs
  14. Fliers
  15. Brochures
  16. iPad
  17. Promotional giveaways
  18. Camera


Things to keep in mind:

  1. Know the Convention Expo Services.
  2. Check to see if your booth package comes with carpet, tables and chairs. If not, be sure to arrange to rent these items, if necessary. You can check with the Convention Expo Services first.
  3. When you check-in at the Convention Center, be prepared to give your company name and booth number. You might also be asked for your ID.
  4. After you check-in, it’s a good idea to go find your booth and check if your palette is there.
  5. Start setting up your booth as soon as possible to give you ample time to spare in case something goes wrong or to get prepared for show day.

May 16, 2014

Enduring Firestorm 2014

*Panoramic picture, courtesy of Francisco Cira, of the Poinsettia fire and others on Wednesday morning from our Carlsbad Office.

ALERT -- San Diego County is still experiencing high-stress as we continue to endure an unbelieveable amount of wildfires. Via KUSI local TV news this Friday morning, the San Marcos/Cocos Fire is the number one priority of all the fires (approximately 10) and has currently burned 3,000 acres and is 10% contained.  It has been said, from several authorities and long-time residents, that they’ve never seen anything like this before. Having to fight off 10 different fires spread out across a county that is larger than the whole state of Rhode Island, I am sure firefighters, and other officials, will be exhausted soon enough, if not already.


So many brush fires have ignited around the county, which started on Tuesday, that it’s been a little hard to keep track. Fleeing from the fires for safety has affected everyone’s day to day stability: families in fear of losing their house or having to evacuate, or people who have a close connection with someone directly in this situation, as well as businesses and schools. Only one death has been reported—in the Poinsettia Fire—an unidentified body believed to have been living in a transient encampment.


My friend and wife of a Chula Vista firefighter, Jackie Carlin, explained that these fires are so large, firefighters have been sent out of their jurisdiction to form engine strike teams, banding together to help fight during these larger incidents. In fact, she was a little concerned of having enough backup firefighters at their home unit if a fire happened to start in Chula Vista, considering the seemingly random events and locations of the fires. While we who live here in San Diego County are used to dealing with the very hot, dry Santa Ana winds by drinking lots of water and staying cool, she thinks incendiaries like to take advantage of these conditions to start fires easily. But, to be clear, the cause of these fires are still unknown.


Enough though wildfires occur nearly every year, closer to the end of our summer season going into October, we see differences in these fires. For one, they are sporadically located throughout the county, and there are a lot at the same time. For two, arson is currently in question by firefighter authorities and police, though again, the cause will remain unknown until the fires are put out; each fire will be treated as a crime scene in order to conduct proper investigations. And for three, last night a single church burned down in Escondido. There is new concern in regard to the copycat phenomenon.


These fires have been affecting the people and the business flow of our company as well, since San Diego Sign Company is nearest to the Poinsettia Fire, but also very close to the San Marcos/Cocos Fire. Customers may feel delays during their order processes and shipments. We apologize for any inconvenience. We do appreciate your understanding.


Nothing is more important than keeping lives safe. We’d definitely like to thank the fine work of our San Diego County Firefighters as well as city, county and state officials who are no doubt working in high gear to combat these fires, meanwhile taking on the unexpected task of figuring out our recovery strategy. Thank you too for the help from our Marines, Cal Fire, and Ventura Firefighters. Also, we’d like to thank the goodhearted citizens of our county for providing shelter, food and water for those who have lost their homes and for those who need a place to stay while called into evacuation. Good Samaritans never go out of style.


Please click link if you’d like to see what’s going on with the wildfires:

Here is a live-stream link:

#Firestorm2014 #CocosFire #PoinsettiaFire

By Victoria Rodriguez